Watercooler brings new revenue strategy to this fall’s Facebook fantasy football season | VentureBeat

Watercooler brings new revenue strategy to this fall’s Facebook fantasy football season | VentureBeat

DIGITAL.VENTUREBEAT.COM - Watercooler, a company that has gained 25 million users on Facebook sports and television applications, is hoping to rack up the revenue this fall with a new version of its popular fantasy football app, Fantasy Football 2009, that emphasizes a combo of payments and targeted ads. It is using a couple tactics honed over the last year by a wide variety of social games.One tactic is a premium service...

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