Great New Superlatives Needed | Business in General
BLOG.BPLANS.COM - We need to start using some new improved superlatives in our marketing copy. “Great!” you say. Yes, that’s the one. Great really grates on me. Great is so overused that it may as well be blank space. Great carries all the impact of a cotton puff.Now, there was a time when great really meant something. Take Alexander the Great, king of Macedonia, conqueror of lands, founder of...
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