Nokia’s NAVTEQ buys Acuity Mobile for location-based advertising | VentureBeat
DIGITAL.VENTUREBEAT.COM - NAVTEQ, the arm of Nokia dedicated to mobile mapping and advertising, announced that it bought location-based advertising firm Acuity Mobile for an undisclosed sum. The deal follows NAVTEQ’s initial $2.8 million stake in the firm last year, as well as years of licensing its technology.There are few advertising methods as seamless and relevant as location-based advertising on your mobile...
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