Fire Your Marketing Manager and Hire A Community Manager - David Armano - The Conversation - Harvard Business Review
BLOGS.HBR.ORG - Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already. A recent BusinessWeek article called "Twitter Twitter Little Star," describes social media as a booming industry which has caught the attention of corporations everywhere, and…
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The personalities that are able to do this have a particular skill set that is not common to most. As each part of the country advances at their own pace the relevancy of this position will become evident. Many cities and communities will not get to this point for at least 1 year from now, yet it is extremely relevant now. Free Blog Marketing By Roman Index <a href="http://romansrant.blogspot.com/2010/03/roman-index-presents.html" rel="nofollow">http://romansrant.blogspot.com/2</a><sup>1</sup><br />