Social Media Measurement or Social Media Monitoring?
WWW.MARKETINGPILGRIM.COM - Back in in 2008, my good friend Lee Odden asked:What’s a better term: “social media monitoring” or “social media measurement”?As someone that provides social media monitoring/measurement tools, I wanted to get a check on whether our feelings have changed towards the use of social media monitoring versus social media measurement.To me, it means the same thing. After all, why would you…
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