Twitter Ruled by Personal Voices, Not Brands' : MarketingProfs
WWW.MARKETINGPROFS.COM - Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% are by marketers, according to a study by 360i. Brands are moreover rarely a topic of conversation: Only 12% of ...
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