Permuto launches platform to measure display advertising performance | VentureBeat
DIGITAL.VENTUREBEAT.COM - Permuto, an online marketing company seeking to optimize display advertising for its client brands, has launched a new platform that measures the performance of this type of ad with the same precision that most search engine text-ads are evaluated. Called, ShopperConnect, the platform is targeted at web-based retailers, promising to collect purchasing data, provide dazzling ads, buy ad space and...
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