McKinney to Host Brand-Strategy Workshop for UNC Students - Advertising Age - TalentWorks
ADAGE.COM - Sixteen undergrads from University of North Carolina are sacrificing their fall breaks to better understand brand strategy, and that means spending vacation at an agency. Durham, N.C.-based independent McKinney will host a brand-strategy workshop for journalism and mass communication students who applied to participate in the program developed in conjunction with the school and agency.
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