Going Viral Is Goal As More Ads Target YouTube, Facebook
WWW.WEBGUILD.ORG - The Procter & Gamble (PG) ad campaign of Old Spice guy Isaiah Mustafa came out smelling like a rose .Tens of millions of people watched a series of ads on YouTube of a bare-chested Mustafa extolling the benefits of Old Spice Body Wash. Launched in February on TV and the Internet, the campaign brought an Emmy award for the ad campaign’s creator, Wieden+Kennedy. It also brought TV show…
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