Save the Sanctimony: Make Your Blog Sound Like a Trusted Friend
WWW.PROBLOGGER.NET - We all know that rapport is essential to developing lasting relationships with readers. Central to that sense of rapport is how closely you align yourself with your readers. Take a look at your last few blog posts. Do you sound like a trusted friend, or a stuffy (or sanctimonious) authority?The education system and the media have convinced many of us that, to sound like we have authority, we have…
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