Social Media Analytics: Twitter: Quantitative & Qualitative Analysis | Occam's Razor by Avinash Kaushik

Social Media Analytics: Twitter: Quantitative & Qualitative Analysis | Occam's Razor by Avinash Kaushik

WWW.KAUSHIK.NET - Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web…

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