Decoding Searcher Intent: Is “MS” Microsoft Or Multiple Sclerosis?

SEARCHENGINELAND.COM - Consumers conduct about 90 million multiple sclerosis related searches each month. They spell out the words, but also use the acronym MS 508K times a month. MS is an ambiguous acronym, and has many meanings depending upon who is using it in a query. Currently there are over 200 definitions for MS...Please visit Search Engine Land for the full article.

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