How to: Decide When To Pay for Social Media Monitoring
ONEFORTY.COM - Often times, people are hesistant to invest in a social media monitoring tool of any kind. This is understandable: When you are unsure of the value of social media, it’s hard to justify throwing money at it. This is why measurement is important. But therein lies a catch 22: paid monitoring tools offer better metrics.In his recent blog post, Jeremiah Owyang recommends that organizations invest…
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