JumpTap launches mobile AdWords competitor » VentureBeat
VENTUREBEAT.COM - Heavily funded mobile search and advertising startup JumpTap is launching a new mobile ad marketplace called tapMatch, which it says will offer a more targeted approach than the competition.The Cambridge, Mass. company already offers mobile search and display advertising, but tapMatch is JumpTap’s answer to Google’s AdWords, where advertisers can bid to have their ads (usually just a...
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