Apple's Secret? It Tells Us What We Should Love - The Conversation - Harvard Business Review

BLOGS.HBR.ORG - At the beginning of Steve Jobs's presentation of the iPad, a slide showed an image of God delivering its commandments, paired by a quote from The Wall Street Journal: "Last time there was this much excitement about a tablet, it had some commandments written on it." Although a touch arrogant, this quote powerfully captures the essence of the event. While tech experts were busy commenting on the…

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