But it’s just a box! | Business in General

But it’s just a box! | Business in General

BLOG.BPLANS.COM - I’m fascinated by the hubbub that Tropicana created by changing their branding.Have you seen this?A while back, Tropicana decided to change their boxes from the straw in the orange look to a new, cleaner looking box with a “crate and barrel glass” filled with juice on the edge of the box.The move, as I read at the Daily Heller,  was pushed as a “historic...

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