Social Media Better than a Super Bowl TV Ad Spot? | Search Engine Journal
WWW.SEARCHENGINEJOURNAL.COM - Is social media better than a 60-second ad spot that costs around $3 million. Pepsi thinks so which is why they chose to launch a viral campaign at RefreshEverything.com instead of advertising in the Super Bowl this year. Pepsi plans to give away $20 million in grant money to fund projects in various categories. People can go there now to submit ideas and vote on other ideas.From the Yahoo News…
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