Toyota, public relations and product recalls « Heather Yaxley – Greenbanana views of public relations and more

Toyota, public relations and product recalls « Heather Yaxley – Greenbanana views of public relations and more

GREENBANANA.WORDPRESS.COM - Never has so much public relations advice been given, totally free of charge, to a company as we’re seeing directed at Toyota following its global recall programme.As with Tiger Woods late last year, the predicable crisis management, and online communications mantra is spouted: be open, tell all, tell it now.  “Tweet, tweet, tweet” because social media is the solution to every and any…

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