pressdog.com: ARCA TV Rating: 2.30. Insert Me Chugging Scotch Here.
PRESSDOG.TYPEPAD.COM - Note to people who diss TV ratings. Would it be cool if you could substitute "IndyCar" for all the "ARCA" references below, or do potential sponsors not care about 2.4 million people watching the race? ...CHARLOTTE NC - SPEED coverage of the ARCA Racing Series season opener from Daytona scored a Nielsen Household Rating of 2.30 (1,723,000 households), a 59-percent increase over last year's 1.45…
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