"The Cove" Movie Uses Oscars to Promote Social Media Activism
MASHABLE.COM - One of the men responsible for The Cove — 2010 Oscar winner for best documentary — used the Academy Awards stage to promote a web and mobile-based activism campaign tied to the film’s save-the-dolphins subject matter.During the acceptance speech, dolphin activist Ric O’Barry held up a sign saying, “Text DOLPHIN to 44144.” The cameras cut away to the crowd for several seconds —…
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