Why User Competency Matters in Social Design

MASHABLE.COM - Adrian Chan is a Sr Fellow with SNCR.org and is a social interaction design consultant and strategist. You can follow him on Twitter @gravity7 and at his blog: gravity7.com/blog/media.In designing for social participation, we can consider user goals and needs — even interests, features, functionality, adoption and scaling issues. Best practices and popular ways of using social media guide us in…

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