4 Ways the Entertainment Industry is Getting More Social

MASHABLE.COM - David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com.Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies…

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