Can eBay rebrand itself as the Web’s Wal-Mart? » VentureBeat
VENTUREBEAT.COM - Ebay has a problem: It’s viewed as a quirky second-hand bazaar. That has stunted the company’s growth, as shoppers in search of instant bargains bypass eBay in favor of Amazon or Google.eBay’s Buy It Now button, in theory, lets shoppers instantly consummate a purchase. In practice, the Buy It Now button often looks like Click Here to Pay Too Much.That’s important, because...
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