Macworld finds its footing as a “hardcore consumer lifestyle event” | VentureBeat
VENTUREBEAT.COM - Macworld Expo, a once powerful Mac tradeshow, is getting new life as smaller event for Apple consumers and fans. The revamped three-day event, now called Macworld | iWorld, is taking place this week in San Francisco.“We took a little Comic Con, we took a little South by Southwest, and then added our own kind of special flavors,” said general manager Paul Kent. “It’s product discovery on…
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