10 things you still need to know about social media / social business. « The BrandBuilder Blog

10 things you still need to know about social media / social business. « The BrandBuilder Blog

THEBRANDBUILDER.WORDPRESS.COM - Since I am bouncing around Europe this week, (come say hi at #tsc12 if you can), now is a good time to republish this list from a few months ago. It is still as relevant today as it was then:1. “Social” is something you are, not something you do. If your company culture doesn’t focus on building relationships with your customers, then chances are that you won’t use social media to do…

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