7 Marketing Lessons From RIM's Failures
MASHABLE.COM - Alex Goldfayn is CEO of the Evangelist Marketing Institute. His new book is called Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t).You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched. It was…
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