Behind Heineken’s Telethon Of Love And Beer | Co.Create: Creativity \ Culture \ Commerce
WWW.FASTCOCREATE.COM - When Heineken launched its Serenade app this month, its intention was simple--enable as many shy types as possible to ask the object of their affection out on a V-Day date in bombastic style. But building an app is one thing; getting people to use it is another. So to promote the app, rather than doing something predictable, Heineken hosted a nine-hour, online event where chosen couples could…
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