Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag
MASHABLE.COM - Even golf — that centuries-old Scottish sport stereotyped as rich old white guys puttering around in goofy outfits — has hopped aboard the social media train. At the Northern Trust Open this week, golfers sponsored by the TaylorMade brand are sporting hats emblazoned with the Twitter hashtag #driverlove. The hashtag references TaylorMade’s larger campaign that plays off the special…
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