Enterprise Social Networking: Focus on Relationships (Altimeter Report) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
WWW.WEB-STRATEGIST.COM - Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors.Key findings that attracted my eye include:Long term adoption often unsuccessful beyond one…
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