Apple Retail Store Success: It Ain’t Rocket Science
In May of 2001, Apple opened its first retail outlet store in Tysons Corner, Virginia. It was immediately met by critics and the typical roster of Apple-haters with predictions of doom and massive financial losses. Eight years later, Apple has over 255 retail stores worldwide, and are the darling of the retail computer industry. So what makes them so successful?While the Mac, iPod, and iPhone are...
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