Sense Networks gets $6M in hotly contested deal for “tribe” advertising | VentureBeat
DIGITAL.VENTUREBEAT.COM - Sense Networks, a company that can track “tribes” of people — those who say, like the same bars and same movies — to better target them with instant advertising, has raised $6 million in new venture financing in a hotly contested deal.The scuffle came after both investors expressed keen interest in Sense’s notable approach to targeting advertising: Sense uses...
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